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Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increase in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes.

Many corporations require combined voice, video and Internet access with a two-way Internet bandwidth of at least 100 Mbps. This is a forward-looking composite requirement that recognizes that a typical corporation with 250+ employees will be watching videos, talking on the telephone, and accessing the Internet all at the same time. About 300 million people in the world are telecommuting to work today. Better, faster, and cheaper communication infrastructure would mean a phenomenal increase in productivity and a better quality of life. The demand for Internet bandwidth is bound to increase by the day. The application acceleration technology is expected to give the much-needed respite to ISPs and the Government to better plan and implement the last miles on the best possible media and resolve the last mile bottlenecks forever. Application accelerators have given leverage to ISPs to better/improve on their current services without change of any infrastructure. Our research has shown that Application acceleration technology is in the early adoption phase due to lack of knowledge. Business continuity realities, regulations, and requirements have meant that organizations must implement some form of network-to-network data transfer application. Most have turned to TCP/IP WANs and are disappointed with either the performance or the bandwidth costs. Implementing an 'Application Accelerator' will eliminate that disappointment and benefit millions of users.

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