Your shoes, your Nike
Nike compares running in the Air Max 360s to "running on air," but the cool thing about the 360s is they look like you're running on air. The shoe is unusually light (less than 13 ounces), and the clear see-through "windows" on the sides of the sole let you look right through it.
EVA foam compresses over time and loses its cushioning ability, so Nike designers introduced Air technology back in the late '70s with the Tailwind shoe -- later made popular with the Air Force 1 and Air Jordan shoes. Nike designers replaced some of the EVA with small encapsulated air in polyurethane bags and created a lighter, more durable, and better cushioned shoe.
The Air Max 360 is an innovative milestone for Nike and for athletes," said Mark Parker, Nike Brand President. "A dream more than twenty years in the making, Air Max 360 reflects Nike's product innovation commitment to create a full air cushioning system for runners. We've replaced foam with 360 degrees of Nike Air, creating the most cushioned Air Max running shoe ever that allows runners to experience the feeling of running on air."
For Air Max 360, the benefits of a foamless midsole include increased durability and reduced weight. The Air Max 360 is Nike's lightest Air Max shoe to date, weighing in at less than thirteen ounces (12.3 oz, Men's size nine and 10.8 oz, Women's size eight). In regards to durability, a traditional midsole with foam compresses up to forty percent after three hundred miles of use whereas Nike Air cushioning retains its original form after three hundred miles.
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Internet reference:
http://www.collegesportsscholarships.com/shoes-nike-air-360.htm
Editor: Louise
Nike compares running in the Air Max 360s to "running on air," but the cool thing about the 360s is they look like you're running on air. The shoe is unusually light (less than 13 ounces), and the clear see-through "windows" on the sides of the sole let you look right through it.
